Apple’s iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick’s latest trial. iBeacon allows for the creation of simple transmitters that can communicate with a smartphone — often to tell that phone where it is — and Shopkick has been moving aggressively to get its branded beacons into retail stores so that it can automatically notify shoppers of deals and product suggestions when they walk in the door. It would be a huge improvement for Shopkick, which currently relies on users opening up the app when they’re in a store to view deals.
Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system.
So I’m here to turn up the noise on this quiet revolution. You really need to know more about this, because it’s going to change everything
Late last year, Apple outfitted 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store’s dedicated app to provide users with very precise location information and guides to getting the most of their shopping trip. Now a company called inMarket is the bringing the technology to provide a group of US grocery store customers with deals, reminders, and rewards…
…read more at TheVerge
..I first tested the service today at the sprawling Apple Store located in New York City’s Grand Central Terminal. According to the Associated Press, Apple is using iBeacons across all of its US locations, so it seemed a lock that this store, in such a historic location, would be up and running on day one. And employees claimed that it was. But I circled the entire store, visiting every section for several minutes at a time, and not once did a prompt appear…
SCOTTSDALE, Ariz. — Apple touts its new iBeacon technology as a boon for retailers, but my first experience with the sensor system left me asking, “Is that it?”
The company activated its iBeacon tech, which uses Bluetooth low-energy, to track users’ iPhones as they roam an indoor space, at 254 U.S. Apple Stores this morning. I visited the Scottsdale Quarter store to see what Apple can do with the technology on its home turf.
….read more at cultofmac
iBeacon is a new technology that extends Location Services in iOS. Your iOS device can alert apps when you approach or leave a location with an iBeacon. In addition to monitoring location, an app can estimate your proximity to an iBeacon (for example, a display or checkout counter in a retail store)
Apple is rolling out iBeacon technology to all its 254 US Stores starting today, December 6, says a report from the Associated Press. The technology will allow customers to receive messages about products, events and discount offers as they walk through a store. It will also alert customers when an order is ready to be picked up.
With the introduction of iBeacons a new level of spacial awareness comes to iOS. It’s a meaningful extension to CoreLocation’s underlying technologies like GPS and Wifi Triangulation. iBeacons provide centimeter grade accuracy and even extend location services to indoors.
Data for GPS¹ Wifi² iBeacon³ accuracy
This however comes with one caveat. Unlike the existing location services you need to build upon your own infrastructure of iBeacons. As long as no objects and furniture come with emitters built-in you can do this by using dedicated iBeacons. Fortunately iBeacons are based on a simple open standard allowing them to be low energy and relatively inexpensive. This is possible because an iBeacon does not receive or compute any data. It solely broadcasts its identity. Over and over. All processing is done on the side of an app set up to recognize specific iBeacons.
Besides its identity the only variable data you can get from an iBeacon is its measured signal strength. iOS turns this into a surprisingly accurate estimate of proximity in meters. Expect about 0.1 m or less in terms of precision.
But no magic involved. Walls will of course damp the signals and distort the estimated proximity significantly. But at times this can also come handy, allowing for easier separation of ranged iBeacons by room, especially as there’s no sense of direction tied to the signal.
If Bluetooth is enabled, iOS constantly monitors all possible iBeacon signals around. About once every second you get updated scanning results. They are filtered by the iBeacons’ primary identifier, the UUID . UUIDs look like this: 187FA1EC-2B52-4E33-9478-A97BDB29E1E6.
Ideally all your iBeacons have the same UUID. It is possible to have your app listen to multiple UUIDs but the amount is limited and you also might save a tiny bit of battery life reducing the list of monitored UUIDs.
As the UUID is most likely shared between all your iBeacons, you need additional identifiers to differentiate individual ones: The numerical Major ID and Minor ID are here to help. A meaningful system would be e.g. to use a Major ID for each room/location and a Minor ID for the specific placement spot of your iBeacon. This is also what Apple recommends.
All monitored iBeacons UUID → Room/location Major ID → Spot Minor ID
However also keep in mind that there are totally different use cases where the beacon is attached to a moving object like a train, a bike or a bagpack. So it’s really up to you to come up with a 3 tier identification system that fits your need best. Granted of course the iBeacons you use let you do these choices – and they really should.
101% secure …
First signs of a controversial discussion around this level of control and potential security issues by imitating existing iBeacons IDs turned up recenly on Estimote’s SDK Github page.
You should definitely be aware of the fact that every iBeacon can be cloned by simply knowing it’s UUID. Major and Minor ID can then be tracked down. Therefore you should rather see iBeacons as simple location based app triggers than as potential integral part of some super secure personal identification setup. Tell them, we warned you.
And here comes the fun part. Your app can tell iOS to wake up in the background on entering or exiting the range of an iBeacon or when the lock screen is shown. The app then will be granted a tiny bit of background processing you can use e.g. for logging or throwing a local notification, providing an iBeacon-aware path back into your app.
While this might sound quite limiting it actually is a nice compromise between making iOS and the user aware of a potential action but without getting overly invasive.
Alright. So we now know something about the nature of iBeacons as well as available options to get them running. High time to think of some good use cases and start creating!
Data, Accuracy for ¹ GPS ² Wifi Triangulation ³ iBeacon, simple testing experience
Why? Because it means we’re finally at a place where gadgets can talk to each other wirelessly without demanding that we, the users, make the arrangements at every encounter (also a place where we don’t have to sacrifice our batteries to do so). It means we’re entering a world where our phones won’t just be in continuous contact with satellites and cell towers—but also potentially with our laptops, our TVs, and the high-tech bangles on our wrists. It’s a step closer to our gear existing in a truly intelligent ecosystem.