The ability to filter while scanning for BLE advertisers. The new version of Android will allow filtering on advertising packet attributes of service UUID and service data. This will allow Android developers to effectively duplicate in a battery efficient way the IOS capabilities of CLBeaconRegion – a key attribute of IOS’s support for beacons. This means that Android devices will be able to efficiently scan in the background for beacons and show a notification or trigger something in an app when one matching a certain criteria is detected. This is crux of the killer capability that iBeacon provides and with this new capability, Android will have effectively caught up with IOS.
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