Create a superior in-store shopping experience

An emerging technology, called proximity beacons, can help marketers get a full view of the customers by connecting the digital and physical worlds. Beacons are small and cheap devices that can be powered for years by a single coin cell battery. They can interact wirelessly (using a wireless technology such as Bluetooth® Smart, which is sometimes called Bluetooth Low Energy) with mobile devices by showing notification messages and making apps aware of their proximity to the mobile user. The buzz around beacons comes from recent news by Apple that announced the iBeacon products and introduced support in iOS7, and Google following up by adding Bluetooth Smart support with Android 4.3, although a few companies like

via Create a superior in-store shopping experience.

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